A few weeks ago a commercial came out with Kendall Jenner leading a march of people through the streets of NYC and being confronted by a police barricade. She then hands one of the police officers a Pepsi as if to be an olive branch, and the crowd erupts in triumph.
This commercial was not well received and quickly taken down. Pepsi’s commercial underplays and overwrites issues like Black Lives Matter protests and other protest marches especially in a time of turmoil in the US. SNL took it upon themselves, as the satirical comedians they are. Through their comedic act they abruptly confront the major issues with the commercial as well as play on the ‘out of touc’h way society tries to use these political movement as marketing tactics for their products. SNL did a similar skit earlier this year regarding super bowl commercials as well. At least one form of media understands that these political movements should not be understated and used as marketing strategy.